Post by account_disabled on Mar 4, 2024 15:15:23 GMT 5.5
After Facebook announced the update to its post appearance algorithm, marketers found themselves with the problem of capturing users' attention again. In this case, the availability of promotion provided by Facebook itself can save you. However, there are many things we take for granted about promotion that can be misleading. Let's unpack the three biggest myths that, if followed, can lead to frustrating expectations and wasted advertising budgets. The greater the reach, the better the result It may seem like a controversy when they say that less reach brings you more success, but it's true. To be precise, higher reach works if your aim is to show advertising to a specific group of users without any particular interest or preference. In this case, maximizing reach is exactly what you need but, if you are not interested in attracting any type of user, this approach will only make you waste money.
The key to your success is to reduce the user base so that you can tailor the Germany Phone Number advertising target as much as possible and ensure that it has less competition when users see it. ? Define the target of your advertising according to the interests of your audience. Know your customers and don't search blindly. For example, if you own a fitness studio, your customers might be interested in healthy food and morning jogs. Understand their range of interests and above all find those who share your interests better than anyone else. ? Select those close to you There is no need to advertise your product all over the world, start with those who are close to you first. First, because they are the ones most interested in your business more than anyone else.
Second, because you won't have to spend a lot of money on delivery. Third, because these same clients could train your audience through other channels (for example street signs), and people trust the things they know. The bigger the budget, the better the advertising works If more reach hasn't brought you success, money will definitely work, right? Absolutely not. The amount of money you have invested in advertising plays no role if your content is not interesting to users. This is why investing in promotion only makes sense when your followers are already interacting with your posts – it will ensure that sponsored impressions aren't wasted. ? Focus on content Customers don't want to know how much money you spent on your advertising posts to get them to them if your current followers don't like and comment on your posts; advertising will not improve the situation. Invest first in high-quality content, then in advertising.
The key to your success is to reduce the user base so that you can tailor the Germany Phone Number advertising target as much as possible and ensure that it has less competition when users see it. ? Define the target of your advertising according to the interests of your audience. Know your customers and don't search blindly. For example, if you own a fitness studio, your customers might be interested in healthy food and morning jogs. Understand their range of interests and above all find those who share your interests better than anyone else. ? Select those close to you There is no need to advertise your product all over the world, start with those who are close to you first. First, because they are the ones most interested in your business more than anyone else.
Second, because you won't have to spend a lot of money on delivery. Third, because these same clients could train your audience through other channels (for example street signs), and people trust the things they know. The bigger the budget, the better the advertising works If more reach hasn't brought you success, money will definitely work, right? Absolutely not. The amount of money you have invested in advertising plays no role if your content is not interesting to users. This is why investing in promotion only makes sense when your followers are already interacting with your posts – it will ensure that sponsored impressions aren't wasted. ? Focus on content Customers don't want to know how much money you spent on your advertising posts to get them to them if your current followers don't like and comment on your posts; advertising will not improve the situation. Invest first in high-quality content, then in advertising.