Post by account_disabled on Mar 7, 2024 13:36:09 GMT 5.5
In principle, every good story must first and foremost be credible and must create a bond with the audience . From here, sales and positive feelings around the brand can grow. Valuable business storytelling must therefore: be authentic and captivating, thanks to a true story capable of involving the public and generating interest; lay the foundations for a relationship of trust between company and target; share the brand's values, mission and vision in the clearest, most direct and honest way possible; be creative, never monotonous and adapted to the reference platforms. Mistakes to Avoid Therefore, be careful not to run into what could be errors in the construction of a narrative structure for your brand.
Among them, we include: being too complex, obscure Greece Telegram Number Data and difficult to understand; being exaggeratedly self-referential, portraying oneself as the best; lying and communicating falsely; leave one's communication in a larval and superficial state; do not take a position on watershed and high-interest topics; use reductive narratives in their final narratives that cut off the breathing space of the narrative, without responding to the deeper requests of the target. Corporate Storytelling course Are you fascinated by storytelling and would like to dive into the world of words in an even deeper way, perhaps through a ∫ or digital narration? The Digital Storytelling Class is La Content's high-level training course, aimed at people who want to make Storytelling and Digital Marketing their profession. There are 22 lectures (classroom or live online) and workshops on podcasts, newsletters, influencer marketing and social media marketing.
Themes range from storytelling archetypes, news seeking, employer branding and personal branding, to tone of voice, creativity to support storytelling, social media marketing, PR, data and storytelling performance. Participate to believe! Corporate Storytelling books But first, do you want to dedicate yourself to a series of orientation readings in the magical world of Corporate Storytelling? After our book suggestions on storytelling , here are some texts we recommend for the corporate branch: Robert McKee, Thomas Gerace – Corporate Storytelling: How to Marketing in the Post-Advertising World (2021) Alessandro Perissinotto – Telling: Storytelling strategies and techniques (2020) Andrea Fontana, Ramon Soranzo, Joseph Sassoon – Narrative Marketing. Using storytelling in contemporary marketing (2016) Christian Salmon – Storytelling. The Story Factory (2008) Andrea Fontana – Business Storytelling: The definitive guide (2016) Take note, happy immersion and above all…
Among them, we include: being too complex, obscure Greece Telegram Number Data and difficult to understand; being exaggeratedly self-referential, portraying oneself as the best; lying and communicating falsely; leave one's communication in a larval and superficial state; do not take a position on watershed and high-interest topics; use reductive narratives in their final narratives that cut off the breathing space of the narrative, without responding to the deeper requests of the target. Corporate Storytelling course Are you fascinated by storytelling and would like to dive into the world of words in an even deeper way, perhaps through a ∫ or digital narration? The Digital Storytelling Class is La Content's high-level training course, aimed at people who want to make Storytelling and Digital Marketing their profession. There are 22 lectures (classroom or live online) and workshops on podcasts, newsletters, influencer marketing and social media marketing.
Themes range from storytelling archetypes, news seeking, employer branding and personal branding, to tone of voice, creativity to support storytelling, social media marketing, PR, data and storytelling performance. Participate to believe! Corporate Storytelling books But first, do you want to dedicate yourself to a series of orientation readings in the magical world of Corporate Storytelling? After our book suggestions on storytelling , here are some texts we recommend for the corporate branch: Robert McKee, Thomas Gerace – Corporate Storytelling: How to Marketing in the Post-Advertising World (2021) Alessandro Perissinotto – Telling: Storytelling strategies and techniques (2020) Andrea Fontana, Ramon Soranzo, Joseph Sassoon – Narrative Marketing. Using storytelling in contemporary marketing (2016) Christian Salmon – Storytelling. The Story Factory (2008) Andrea Fontana – Business Storytelling: The definitive guide (2016) Take note, happy immersion and above all…