Post by mdjuwel0203 on Nov 11, 2024 9:00:18 GMT 5.5
If you want potential customers to decide to purchase, you need to go through a long period of communication. The key is to find out the customer profile through customer analysis , and understand the main factors that affect whether the potential customer ultimately makes a transaction, so as to increase the customer lifetime value . Choose the most appropriate communication channel according to different objects. From the first stage, you must find the "right traffic" to enter the funnel, and the conversion factors of potential customers in the second stage will indirectly affect the transaction results of the third stage. We must continue to communicate with potential customers through appropriate channels, and different types of consumer groups will have their own suitable communication media and content. For example, for students and young people, we can communicate product information and discounts through social posts; while for office workers, we can send e-newsletters with product recommendations and discount information. As long as you can maintain communication with your customers, you can effectively increase your order transfer rate.
Extended reading: Understanding customer lifetime value LTV calculation at once can bring maximum benefits to the enterprise (case analysis teaching)
Extended reading: RFM Concept: Do a good job in customer segmentation and complete the first step of CRM! (Trilogy 1/3)
In the stage of promoting transaction purchase, you can use email marketing automation to improve conversion efficiency. Through the function of email marketing automation, you can design letters that meet the needs of each potential customer based on the difference in the degree of interaction with the merchant and the different consumption processes. Content, you can also set different trigger conditions for automated email sending , providing exclusive and personal content to individual potential customers. At this time, you need to focus on which content is most influential to potential customers. In other words It is said that "it is necessary to consider the different needs stages of each potential customer and provide corresponding content to the right audience" to encourage potential customers to gradually approach and complete the purchase behavior.
Extended reading: Email marketing models are ever-changing, you must know about email marketing automation!
Extended reading: The letter opening rate is 8 times higher. What is a notification e-mail transactional email? The decisive point for small and medium-sized enterprises
Stage 4: Delight satisfaction
Inbound target: Customers ➔ Loyal customers (Promoters)
marketing strategy: maintain customer loyalty and enable customers to actively recommend your products
2020 What you must know about Inbound Marketing, what is the difference between it and traditional marketing?
Inbound Marketing Inbound marketing funnel, the fourth stage Delight satisfaction, maintaining customer loyalty
The essence of inbound marketing is to sms promotional campaign gather customers by providing high-quality content to meet their needs. Therefore, when customers enter the final stage of the marketing funnel, how to maintain customer loyalty to the brand is crucial. We can recall that in the first stage of the marketing funnel, the reason why consumers find us through search engines or social platforms and continue to the next stage is because their doubts are answered and their needs are met. Since consumer needs will continue to change, we need to understand consumer needs through some methods.
If you want to understand customer needs, the most direct way is to conduct a questionnaire survey . Before conducting a questionnaire survey, you must first decide on the purpose of the questionnaire (what do you want to know through the questionnaire?), background (in what situation should the other party answer the question) and logic (be careful not to contradict each other). After completing the questionnaire survey, it is necessary to consolidate the questionnaire data and adjust practices that are more in line with the voice of customers.
Optimizing social marketing
Social media is a channel for communicating with customers, and it is also an important communication medium for content marketing. By analyzing social media and website backend data insight reports, we can understand the profile of customers and their usage habits. and easily interesting content, and adjust the direction of subsequent content accordingly.
Extended reading: No one reads social media posts? Try combining e-newsletters
Data analysis and testing
The most commonly used testing method in online marketing is A/B testing. The test item can be selected as a single variable according to the optimization goal, and the test item can be used as the difference to create two A and B tests. version, let two groups of randomly and evenly distributed subjects experience version A or B respectively, and test whether the differences between the two versions have an impact on the final goal. Through A/B testing, we can learn about customer reactions and feedback on the two versions, which will serve as the basis for subsequent product, service and content optimization.
Further reading: Want to optimize email marketing? Try A/B testing now!
Is my industry suitable? Make good use of email marketing to continue inbound marketing traffic and improve customer relationship management
Inbound marketing brings organic traffic through content, and at the same time can continue to attract new customers. As new customers come in, old customers will lose. Therefore, the most effective way is to combine email marketing with customers to further communicate with them and provide them with services. The content required at different purchase stages is better at maintaining long-term and stable customer relationships. However, this marketing method is not suitable for everyone. Before launching inbound marketing, we must first think about whether our company is suitable for this marketing method? We found the following qualities:
Extended reading: Understanding customer lifetime value LTV calculation at once can bring maximum benefits to the enterprise (case analysis teaching)
Extended reading: RFM Concept: Do a good job in customer segmentation and complete the first step of CRM! (Trilogy 1/3)
In the stage of promoting transaction purchase, you can use email marketing automation to improve conversion efficiency. Through the function of email marketing automation, you can design letters that meet the needs of each potential customer based on the difference in the degree of interaction with the merchant and the different consumption processes. Content, you can also set different trigger conditions for automated email sending , providing exclusive and personal content to individual potential customers. At this time, you need to focus on which content is most influential to potential customers. In other words It is said that "it is necessary to consider the different needs stages of each potential customer and provide corresponding content to the right audience" to encourage potential customers to gradually approach and complete the purchase behavior.
Extended reading: Email marketing models are ever-changing, you must know about email marketing automation!
Extended reading: The letter opening rate is 8 times higher. What is a notification e-mail transactional email? The decisive point for small and medium-sized enterprises
Stage 4: Delight satisfaction
Inbound target: Customers ➔ Loyal customers (Promoters)
marketing strategy: maintain customer loyalty and enable customers to actively recommend your products
2020 What you must know about Inbound Marketing, what is the difference between it and traditional marketing?
Inbound Marketing Inbound marketing funnel, the fourth stage Delight satisfaction, maintaining customer loyalty
The essence of inbound marketing is to sms promotional campaign gather customers by providing high-quality content to meet their needs. Therefore, when customers enter the final stage of the marketing funnel, how to maintain customer loyalty to the brand is crucial. We can recall that in the first stage of the marketing funnel, the reason why consumers find us through search engines or social platforms and continue to the next stage is because their doubts are answered and their needs are met. Since consumer needs will continue to change, we need to understand consumer needs through some methods.
If you want to understand customer needs, the most direct way is to conduct a questionnaire survey . Before conducting a questionnaire survey, you must first decide on the purpose of the questionnaire (what do you want to know through the questionnaire?), background (in what situation should the other party answer the question) and logic (be careful not to contradict each other). After completing the questionnaire survey, it is necessary to consolidate the questionnaire data and adjust practices that are more in line with the voice of customers.
Optimizing social marketing
Social media is a channel for communicating with customers, and it is also an important communication medium for content marketing. By analyzing social media and website backend data insight reports, we can understand the profile of customers and their usage habits. and easily interesting content, and adjust the direction of subsequent content accordingly.
Extended reading: No one reads social media posts? Try combining e-newsletters
Data analysis and testing
The most commonly used testing method in online marketing is A/B testing. The test item can be selected as a single variable according to the optimization goal, and the test item can be used as the difference to create two A and B tests. version, let two groups of randomly and evenly distributed subjects experience version A or B respectively, and test whether the differences between the two versions have an impact on the final goal. Through A/B testing, we can learn about customer reactions and feedback on the two versions, which will serve as the basis for subsequent product, service and content optimization.
Further reading: Want to optimize email marketing? Try A/B testing now!
Is my industry suitable? Make good use of email marketing to continue inbound marketing traffic and improve customer relationship management
Inbound marketing brings organic traffic through content, and at the same time can continue to attract new customers. As new customers come in, old customers will lose. Therefore, the most effective way is to combine email marketing with customers to further communicate with them and provide them with services. The content required at different purchase stages is better at maintaining long-term and stable customer relationships. However, this marketing method is not suitable for everyone. Before launching inbound marketing, we must first think about whether our company is suitable for this marketing method? We found the following qualities: